open source transparent decentralized efficient View the White Paper On Token Velocity Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain. The token can be used to obtain a variety of advertising and attention-based services on the BAT platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement. The Challenge Digital advertising is overrun by middlemen, trackers and fraud. Users are abused Up to 50% of the average user’s mobile data is for ads and trackers, costing as much as $23 a month . Ads use about 5 seconds of mobile load time on average. Ads decrease phone battery life by as much as 21%. Privacy is violated when large media sites host up to 70 trackers. Malware (malvertisements, ransom-ware) is up 132% in one ...
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